Data may give you information, but Qualitative research reveals the insights and the reasons behind them. Good research is a balance between art and science. Nothing beats the visceral impact of seeing your consumers in the flesh, and hearing them react frankly to your questions in focus groups. While your team collaborates and gains alignment behind the glass, readying them for the analysis that brings a sharper strategy for the road ahead.
When a two-hour conversation is not enough, you can get even deeper insights and understandings from a longer, more reflective conversation held in an online blog format held over a number of days. Participants are relaxed and exceptionally open in their own homes, allowing for unequaled authenticity and sharing. We engage with your alpha consumers to crowdsource ideas, or co-create new products, positionings or advertising.
When the world around you is changing and you want to prepare to compete in an evolving market, a mixed methodology is often best. We might recommend a combination of In Depth Individual Interviews (IDI’s) with experts, secret shopping, consumer ethno-graphies, focus groups, and online Quant studies to give you a comprehensive picture.
We can be very nimble. We tailor the methodology to your individual challenges, objectives, segments and budgets. We offer personal service and customized research design. Then we apply sharp analytical skills and story-telling to boil it all down to digestible conclusions that inform the future for all your stakeholders.