Archive for Focus Groups

More Than Man’s Best Friend

More Than Man’s Best Friend

More than ever, dogs are appreciated as man’s best friend. With over 78m dogs in the US and 432m worldwide (WSPA estimate), dogs are becoming a valued addition in many households. At the same time, the way we treat them is changing too, most notably…

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David & Goliath

David & Goliath

It’s pretty scary when new technology seems to threaten the future of a whole industry. Especially when the companies marketing it are giants with huge existing customer bases. Traditional companies worry about how they can compete as the ground starts to shift beneath them. In…

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Differentiation Through Excellence

Differentiation Through Excellence

Creating differentiation is often challenging, especially in the service industries. But every brand needs to stand for something meaningful and relevant to their customers. It’s easy to speak of superior customer service, but much harder to clearly define it, and then deliver on it. We…

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Informing Culturally Relevant Motivating Advertising

We all want the best for our children, and yet there seem to be more and more issues we need to watch out for. For example, the increase in Autism Spectrum Disorders, with as many as 1 in 88 children currently diagnosed (CDC estimate). Autism…

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