What we believe in

We are utterly persistent in our belief that market research must be actionable to have any value. Our aim is to provide insights that light the way forward for your company, and are easy to socialize internally.

Our mission is to design research that brings you high-octane sustainable fuel for ideas and decision-making.

We bring years of experience in market research, along with a dollop of curiosity, a pinch of intuition, and a sprinkling of futurism to inform smarter strategies.

We are constantly looking for new ways to ask questions and start meaningful conversations. Hence, we have a full raft of Qualitative, Quantitative and mixed methodologies and techniques from traditional to new, such as Crowdsourcing and Co-Creation. So we can design the ideal approach to fit the specific needs of each project.

We are quintessential Brits. Analytical, intuitive and light-hearted. Like the best of British Account Planners, we are trained from an early age to peel the onion – or, in this case, slice the pomegranate – to uncover inspiring insights and translate them into great communications.

Beyond that, we love our work, and we want to continue to grow and excel. We love working on strategy and branding for companies who care about corporate social responsibility and sustainability. And we believe in being a responsible company: we strive to embrace sustainable principles in our use of resources and partnerships. We believe it is important to give back – whether it is by donating expertise or funds.