Quantitative and Qual/Quant Statistical validity can be combined with qualitative insights.

We are experienced in online Quant Studies as well as Qual/Quant. We often use these to build on our Qualitative research and provide statistical validity, or prior to full Qualitative to inform the research design. And because we like you to know the why behind the what, we often build in a Qualitative element into the Quant. For example, an online survey where a selection of respondents are intercepted while they are answering online, to probe deeper on a pre-agreed set of prompts. We used this methodology to assist the largest producer of eggs in the Western United States to develop a pricing strategy for their various levels of free-range eggs in the face of new legislation impacting their industry.