Qualitative Research

Good Qualitative research allows for surprise insights and learnings to be discovered. It can reveal trends that you hadn’t thought of. It starts with exploration and investigation – and  is perfectly suited for revealing fresh unexpected insights that keep your brand up to date and relevant.

Qualitative methodologies include Focus Groups, IDI’s, Dyads, Triads, Affinity Groups, In-homes, Ethnographies, Shopalongs etc.